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Sun Sprout News, February 28th, 2007

Stunning New Look for Sproutman Sprouts

Vibrant graphics, appetising serving suggestions, and sleek slimline packs have created a stunning new look for Sproutman sprouts.

In what could well be one of the most exciting changes in the produce department since refrigerated cabinets, the new Sproutman packaging has revolutionised the shelf presentation of sprouts and made them look so good that they’re almost irresistible.

The launch of the new packaging is being fully supported with in-store demonstrations and an attractive set of 14 A5-sized point of sale recipe cards, featuring a tempting collection of mouth-watering gourmet sprout creations. The recipe cards have been especially produced to support the new packaging, and are available at no cost to every store and individual that wants them.

According to Sun Sprout Managing Director, Stephen Dench, the new packaging was specifically designed to make sprouts more exciting and to encourage more people to try them. He says, “When you take into account their significant health benefits, ease of use, and broad range of flavours and textures – sprouts really are exciting and we want everyone to know that. The recipes we have created for the new recipe cards show instant visual proof that sprouts can be a key ingredient in a wide range of very appealing dishes. Our goal is to inspire more people to experiment with sprouts and find their own favourite ways to incorporate them into their daily diet.”

As well as including all the traditional favourites like Alfalfa Sprouts, Broccoli Sprouts and Snow Pea Shoots - the new look Sproutman product range also includes the recently released Baby Sweet Mung, Chunky Combo, and the new combination of Broccoli and Red Cabbage Sprouts.


Sproutman Range stunning new packaging

 



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